Digital Marketing Level 2 Certificate

This Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
This qualification is designed for learners who want to develop their knowledge of digital marketing, those who are seeking employment within marketing, business or media, and those who are already working within those sectors and wish to broaden their knowledge.
This course is part of Yeovil College’s new range of fully-online programmes – thoughtfully designed to allow maximum flexibility around work, family, or other life commitments. You’ll access all your resources through our dedicated online platform, and throughout your course, you’ll receive guidance and encouragement from a dedicated Yeovil College Assessor, who will mark your work and provide constructive feedback to help you progress confidently.
You can apply to start this course at any time, but should be aware that once you’ve completed the admissions process and enrolled, you will have a fixed number of weeks to complete your programme. If online learning isn’t your thing, don’t worry – we still have a wide range of on-site courses available for Adults which you can explore through the ‘Our Courses’ search tool on our website.

TQUK Level 2 Certificate in Digital Marketing

After completing this course, you may choose to pursue employment in a related role, such as a digital marketing assistant or social media coordinator, where you can begin applying your newly acquired skills in a practical setting. Alternatively, you might decide to continue your learning journey, with qualifications including L3 Graphic Design and Photography or L3 Creative Media. If you're unsure about your next steps or would like tailored guidance, you're encouraged to speak with your assessor. Additionally, our dedicated careers advisors are available to support you in exploring your options and planning your future pathway.

The programme is unit based. Each unit includes a full range of online learning tasks and activities and is assessed via a variety of assessment tasks. You can access your learning and assessments fully flexibly at a time to suit you. You will study a range of topics including:
Unit 1: Social Media for Business
Unit 2: Email as a Promotional Tool for Business
Unit 3: Digital Marketing Review
Unit 4: Understanding Search Engine Optimisation for Business
Unit 5: Digital Marketing for Business

You’ll access all your resources through our dedicated online platform, and throughout your course, you’ll receive guidance and encouragement from a dedicated Yeovil College Assessor, who will mark your work and provide constructive feedback to help you progress confidently.

This course is part of Yeovil College’s new range of fully-online programmes – thoughtfully designed to allow maximum flexibility around work, family, or other life commitments. You’ll access all your resources through our dedicated online platform. You’ll submit your assignments online, and receive feedback from a dedicated Yeovil College Assessor to help you to progress.
As an adult learner at Yeovil College you will be able to access a range of support and services, including our dedicated Learning Resource Centre, a wealth of resources from our team of expert careers advisors, and a range of wellbeing support.

For students aged 19 and over, this course will be available free of charge, dependent upon your nationality and residency status.

The course is free of charge for UK nationals and those who have pre-settled or settled status or other right of abode, who live in the UK at the time of study. Funding for this course may also be available free to other students, dependent upon nationality and residency status - to find out more, contact our friendly iZone team via 01935423921 or email izone@yeovil.ac.uk.

Your progress will be assessed through assignments by assessors, who will offer detailed feedback for each question.

Assignments are classified as either pass or refer and if any modifications to information are necessary, you will receive specific guidance from your Yeovil College Assessor.

Assessment for this course involves five mandatory units, each including a set of questions forming the assignments. All assignments are to be completed online.

Although there are no formal entry requirements for this course, we recommend that students have a good level of written English, so we ask for applicants to hold either a GCSE in English at grade C / 4, or an equivalent (e.g. Functional Skills Level 2).

If you don't yet hold your GCSE English (or equivalent), you can look through our website or contact our friendly iZone team to find out more about the GCSE and Functional Skills courses we offer. Applicants aged 24+ do not require any prior academic qualifications, but do need to meet the required standard of English skills. Applicants must have lived in the UK for the last three years.

No experience is necessary

Applications open in September 2025.
To be added to our mailing list to be notified when applications open, email our Adult Education Coordinator, Alice, on alice.brunton@yeovil.ac.uk.