Skills Bootcamp in Digital Marketing

At Yeovil College, we understand that the world of Digital Marketing is rapidly evolving with new technologies, and this course will equip learners with the relevant skills so that they can contribute to improving business performance, upskill in current roles and be equipped with the emerging trends and technology.

The Digital Marketing 12-Week Bootcamp offers a comprehensive curriculum that covers various units to provide participants with a well-rounded understanding of digital marketing strategies and techniques.

By covering these units, the Bootcamp ensures that participants develop a strong foundation in key areas of digital marketing, furnishing them with the skills needed to succeed in the rapidly evolving digital landscape.

In addition, employability sessions and 121’s will support you with essential skills for securing a job, a new role or support the growth of your business, where required.

This Skills Bootcamp lasts for 12 weeks with 6 hours of face-to-face delivery each week, which will be delivered on site at Yeovil College, plus additional self-directed learning, and employability sessions to support you into work or a career change. You will be assessed with weekly assignment and project work that you will have to engage with, meeting submission deadlines.

On completion of the Digital Marketing Skills Bootcamp you will be confident in knowing that you will have developed, enhanced and learnt new skills and emerging trends to support with gaining a job, upskill in your current role or support the growth of your business.

"This Skills Bootcamp is jointly designed and delivered by our Digital Marketing specialists and employer partners, so you can be confident you are learning the relevant skills important to employers.

Throughout the 12-week programme, you will take part in bespoke employability sessions preparing you for interviews and recruitment events with our industry partners, giving you the opportunity to network and connect with employers looking for these skills.

Yeovil College works closely with Industry around the South West and will provide employment opportunities through our partners and from Job Searches.

Unemployed: This course will provide you with a great introduction to the sector and support you to increase your potential to apply for roles in the local job market. After finishing this course, you could decide to take additional courses in this sector for example, progress onto an Apprenticeship in this field, for example; Digital Marketing Apprenticeship or Creative Digital Design Professional (Integrated Degree) Apprenticeship.

Self-employed: this course will provide you with the skills to support the growth of your business, from increasing traffic to your website/social media and increasing sales.

Employed/Employer referred: this course will equip you with the skills to support you with progression within your current job.

It is important for you to actively look for job roles that are of interest to you also.

"Throughout the programme, participants can expect to delve into: Search engine optimisation (SEO) to improve website visibility and organic traffic. Explore social media marketing to effectively engage target audiences across different platforms. Use content creation to create compelling and valuable content. Learn email marketing tactics to drive customer engagement and conversions. Delve into paid advertising to optimise campaigns on platforms like Google Ads and gain insights into analytics to measure and optimise marketing efforts."

To succeed on this course, you are recommended to have a minimum of a level 2 qualification in English and Math.

The course is taught by well qualified and experienced lecturers who are dedicated to ensuring student success through effective curriculum delivery and high-quality student support. The team includes staff with relevant sector experience and expertise.

"Teaching and learning is designed to support all students to achieve. There are a mixture of practical and theory-based sessions.

As an adult learner at Yeovil College, you will be able to access a range of support and services, including our dedicated Learning Resource Centre, a wealth of resources from our team of expert careers advisors, and a range of wellbeing support.

In addition, you will be supported by a dedicated Careers Advisor who will support you from start to finish to ensure you gain the intended successful outcome.

Throughout the bootcamp you will have the opportuity to meet with your Tutor/Course Lecturer for support, in addition you will receive Careers support and guidance from our Careers Team.

"If you are unemployed, self-employed or in employment then the Skills Bootcamp is fully funded and free to you IF you meet the eligibility criteria.

If you are employed in a related career and looking to upskill to support a new role or opportunities then your employer can send existing employees on the course and will receive a discount ranging from 10% - 30%, depending on the size of the company.

You will be set weekly assignment and project work to be completed and submitted within a timeframe, this work wil be assessd by your lecturer, who will provide you with feedback.

"There are four eligible routes into a Skills Bootcamp Self-referral. Self-employed. Unemployed. Employer referred.

Please see below the eligibility for these routes.

Self-referral (fully funded)

Be aged 19+ Have the right to live and work in the UK. Agree to provide mandatory personal data and supplementary information on their employment outcomes for up to 6 months following completion of the Skills Bootcamp Be looking for a new role, new opportunities. Meet the requirements and/or prerequisites for the specific skills Bootcamp, select the bootcamp for more information. Study one bootcamp from the consortium Need to commit to attending 6 hours of study and additional self-study each week.

Self-employed referral (fully funded)

Be aged 19+ Have the right to live and work in the UK. Agree to provide mandatory personal data and supplementary information on their employment outcomes for up to 6 months following completion of the Skills Bootcamp Commit to provide evidence that skills developed will be used to grow business via a business plan. Provide evidence that by using the skills developed traffic to your website/social media has increased. Meet the requirements and/or prerequisites for the specific skills Bootcamp, select the bootcamp for more information. Study one bootcamp from the consortium Need to commit to attending 6 hours of study and additional self-study each week.

Unemployed (fully funded)

Be aged 19+ Have the right to live and work in the UK. Agree to provide mandatory personal data and supplementary information on their employment outcomes for up to 6 months following completion of the Skills Bootcamp Be looking for a new role, new opportunities. Meet the requirements and/or prerequisites for the specific skills Bootcamp, select the bootcamp for more information. Study one bootcamp from the consortium Need to commit to attending 6 hours of study and additional self-study each week.

Employed (co-funded by employer – your employer will be supporting your training by paying a contribution)

Be aged 19+ Have the right to live and work in the UK. Agree to provide mandatory personal data and supplementary information on their employment outcomes for up to 6 months following completion of the Skills Bootcamp Agreed with employer to attend Skills Bootcamp and looking for increased responsibility/promotion to a different role which utilises the skills acquired through your Skills Bootcamp within 6 months of completion of the course. Meet the requirements and/or prerequisites for the specific skills Bootcamp, select the bootcamp for more information. Study one bootcamp from the consortium Need to commit to attending 6 hours of study and additional self-study each week."

No previous experience is necessary, however a passion for the Digital Marketing Industry to support your career goals.

"Apply online by clicking the button below.

If you have any questions about your application, please don't hesitate to contact our friendly iZone team via 01935423921 or email izone@yeovil.ac.uk.

In addition, you will need to provide both a?CV?and?a short covering letter to let us know your current skills and why you want to complete the Skills Bootcamp, during the application form process. Please make sure to provide these by email to?skillsbootcamp@yeovil.ac.uk, we won't be able to review your application without them.

Closing date for applications: 11 September 2023"